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This is Google's take on
Google Page Rank:
Page Rank
relies on the uniquely democratic nature of the web by
using its vast link structure as an indicator of an
individual page's value. In essence, Google interprets a
link from page A to page B as a vote, by page A, for
page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the
page that casts the vote. Votes cast by pages that are
themselves "important" weigh more heavily and help to
make other pages "important".
How can I
check my Google Page Rank?
If you
install the Google Toolbar you will see a green
indicator in your Internet Explorer toolbar showing you
the Google Page Rank of the page. Hovering over the
green bar will give you a number which is the page's
Google Page Rank. If you don't have the toolbar you can
still check an individual page's Google Page Rank using
many tools on the internet.
How does
page rank affect your listing in SERPs (Search Engine
Result Pages)?
Put simply,
it's one, or the culmination, of many factors. There are
a lot of other factors that affect where your page is
displayed in the results. Google states that it does not
recommend webmasters exchange links to increase their
Google Page Rank. Google sees that as trying to "game"
their search engine. It is generally accepted that
exchanging/buying links purely for Google Page Rank is a
waste of time (and, in fact, can have detrimental
effects).
What
detrimental effects will I face for buying Google Page
Rank?
Sites with
higher PR often make money by selling links on their
high Google Page Rank pages. If Google is aware that
they are selling Google Page Rank rather than just
selling ad space (don't ask me how Google can tell the
difference or if, indeed, they can) Google may penalize
both the seller and buyer. This can take the form of
lowering where you appear in the results but may not
necessarily result in a downgrade of the Google Page
Rank you see in the toolbar.
I'd still
like to improve the Page Rank of my site?
First, sites
don't have Google Page Rank, pages do. That's why it's
possible for an internal page to have a higher PR than
the home page. The way a page gets Google Page Rank is
from links to it and that's the only way of improving
Google Page Rank. IBLs (incoming backlinks) from high
Google Page Rank pages can give you more Google Page
Rank than links from low Google Page Rank pages. There
is one other factor at play. The Google Page Rank they
"give" is spread over the number of outgoing links on
the pages. You may get more Google Page Rank benefit
from a Google Page Rank 3 page with only two outbound
links than a Google Page Rank 7 page with hundreds of
outbound links.
What links
do I need to get to take my homepage to Google Page Rank
6
There isn't
a quick answer to that. One link from a good Google Page
Rank 7 page (or indeed a high Google Page Rank 6 page)
could give you a Google Page Rank 6. OTOH, you may need
hundreds of links from Google Page Rank 3 and 4 pages to
get to a Google Page Rank 6. By the same measure a link
from a Google Page Rank 3 page that subsequently rises
to a Google Page Rank 7 will rise in value as the
"giving" page's Google Page Rank keeps improving.
I've added
a lot of IBLs but I don't see my Google Page Rank
changing/my Google Page Rank has dropped
There are
several reasons why you may not be seeing the result.
First, a PR 5 ranges all the way from a Google Page
Rank5.00001 to a PR 5.99999. You could have improved
from a 5.0 to a 5.9 and you'll have no way of knowing it
from the Google Page Rank toolbar. Second, the value of
a Google Page Rank 5 itself could have devalued. So,
even if you were on a Google Page Rank5.9, added a lot
in IBLs, and still didn't make it to a 6.0 it could be
because the scale has changed and, though you are still
at 5.9 the 5.9 is more valuable than it was before.
Third, the value of the pages that are linking to you
would have likely changed themselves so the Google Page
Rank they are giving you probably changed.
How often
does the Google Page Rank change?
This could
vary widely. It looks as though there is a page rank
update every 3 - 6 months - and not necessarily full
updates. Recently only internal pages were updated - not
home pages.
Will
Google inform me when they revise Google Page Rank?
No.
Help,
I've lost all Google Page Rank!
Before panic
sets in check whether you are grey barred or white
barred. If the toolbar shows white for the page it's not
been barred and your Google Page Rank will probably come
back. Note also that Google see
https://www.HostedBy360.com, http://www.HostedBy360.com,
and http://www.HostedBy360.com as three different pages.
If you have links coming to all three then your incoming
Google Page Rank is being shared by those three pages.
Why is my
Google Page Rank more in the Google directory than it is
on the toolbar?
The Google
directory uses a different scale to the toolbar.
It was
easy to get from a Google Page Rank 4 to a Google Page
Rank5 but it's taking much longer to get to a Google
Page Rank 6, why's that?
The Google
Page Rank scale is not linear, it's logarithmic i.e.
moving from a Google Page Rank9 to a Google Page Rank 10
make look like a one point increase and require the same
amount of effort as going from Google Page Rank1 to
Google Page Rank 2 but that's not the case. It is
thousands of times more difficult. The exact log scale
used is unknown but there has been speculation here that
it could be around "5".
How can I
retain Google Page Rank on my site and Prevent it from
going to other sites?
There are
various ways people try to "horde" Google Page Rank.
They use javascript or a cgi when they are linking to
outside pages in the hope that Google won't see these as
links and therefore not take any Google Page Rank away
from the site. That is misguided. As a study of current
search results show pages that appear high in the
results sometimes have a lot of outgoing links and are
ranked high in SERPs because of that. So, yes, it may
improve your Google Page Rank if you shield/mask
outgoing links but that will likely be at the expense of
losing you some Google traffic.
So linking
to external, authority websites could help me rank
better in the serps?
There is a
consensus.
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